The headline, tweeted by @CTmagazine:
Died: The man Chris Tomlin, modern worship leaders owe thanks for bringing drums to church
A desire for pageviews pervades in Christian journalism too. There were 12 replies in two hours by "regular people" calling CT out for the misleading headline. It's sensational link-bait and an abuse of a large audience.
CT reposted the story an hour later, this time with a much more straightforward sentence structure:
Baptist conductor Buryl Red, whose pioneering compositions changed modern church music, died Monday
As long as the pageview model of advertising dominates, the temptation to sensationalize will be there. CT's readers (and advertisers) deserve better.